ABOUT US

Who We Are

DKT International is one of the largest private providers of family planning and reproductive health products and services in the developing world, providing 45 million couple years of protection in 2018, preventing nearly 13 million unwanted pregnancies and 32,000 maternal deaths. DKT is an innovative and adventurous social marketing NGO that promotes family planning, HIV/AIDS prevention, safe abortion and improves people’s lives.

The DKT Janani program began in 1996 as a pioneer of contraceptive social marketing and clinical family planning services in Eastern India. We provide family planning access to rural, poor and vulnerable populations in some of the most underserved areas of India. DKT Janani operates clinics in the states of Bihar, Jharkhand and Uttar Pradesh under the brand name of Surya Family Planning Clinics. Initiated in 1998, the Surya clinic network was the first reproductive health social franchising program in India and one of the first in the world. It serves over 50,000 patients per year. DKT Janani works in close partnership with the Government of India under the Public Private Partnership (PPP) component of the National Rural Health Mission (NRHM) and the Government of India’s National Contraceptive Social Marketing Program. DKT Janani also conducts social marketing in twenty states across India by marketing and selling a range of contraceptive and safe abortion products, including condoms, oral contraceptives, injectables, IUDs, emergency contraception and mifepristone/misoprostol combination packs.

 

Our Vision

To provide best reproductive health solutions to all Indians.

Our Mission

  • To ensure the affordability and availability of a full spectrum of modern birth control and safe abortion methods and services
  • To work in partnership with the Government of India and donor agencies towards mutually agreed outcomes
 

What We Do: Contraceptive Social Marketing

“Contraceptive Social Marketing (CSM) consists of subsidized, branded contraceptives that are sold through widespread established retail outlets using standard distribution and wholesaling networks backed by brand-focused and mass media advertising.”- Phil Harvey

Social marketing improves public health by leveraging the power and efficiencies of the private sector. By using existing commercial infrastructure, incentives and methodologies, DKT is able to reach millions of customers with family planning products through existing retail outlets and clinics.

The goals of social marketing are straightforward:

1) To ensure wide availability of high-quality, affordable reproductive health products by building supply chains to register, import and distribute these products to a wide range of sales outlets.

2) To create demand for contraceptives through the development of integrated, evidence-based behavior change campaigns that promote the benefits of family planning and safe sex.

Social marketing has many benefits. viz:

Non-patronizing: DKT contraceptives are not perceived as charity by consumers, who voluntarily spend their own money to obtain a product or service. Therefore, these programs are coercion-proof. Indeed, most consumers are unaware that the products they purchase are supplied by a non-profit.

Cost-effective: Charging a small price for contraceptives has several advantages: first, retailers make a small profit when selling these products, motivating them to keep them stock. Secondly, products that are purchased are more likely to be used than products that are given away for free, reducing wastage. Similarly, many customers have greater confidence in the efficacy of purchased contraceptives and prefer to purchase them rather than get them for free at government clinics.

Quick: By using existing retail spaces and health service delivery networks, we are able to quickly scale up the program and provide contraceptives to thousands of outlets in a short period of time.


DKT Janani offers Indian women a variety of choices from a range of affordable contraceptive products and services to increase contraceptive accessibility and availibility across 20 states in India. We promote family planning in India by delivering products and services through:

  • Our Surya family planning clinics
  • Outreach family planning services at government facilities
  • A strong outreach network of motivators and community health workers who refer clients to our clinics
  • Distributing and selling branded and innovative products to consumers and private health providers to make family planning products readily available
  • Using social marketing and communication campaigns to increase awareness of contraceptive products and to address myths and misconceptions (social digital media, outdoor advertising, etc.)

Where We Are

The DKT Janani program began in 1996 as a pioneer of contraceptive social marketing and clinic family planning services in Eastern India. We provide family planning access to rural, poor and vulnerable populations in some of the most rural areas of India. DKT Janani operates 22 family planning clinics in the states of Bihar, Jharkhand and Uttar Pradesh under the brand name of Surya family planning clinics.
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By using existing commercial infrastructure,incentives and methodologies, DKT is able to reach millions of customers with family planning products through existing retail outlets and clinics in Bihar, Jharkhand, Uttar Pradesh.

Our Impact

In the 20+ years since its establishment, DKT Janani has provided over 29 million couple years of protection to women and men in the most underserved areas of India. We have consistently provided high quality and very affordable services and products in areas where such services and products are hard to access.

In the year 2018, clinical services have achieved 496,000 CYPs. Since inception, through our clinical services we have provided:

  • Over 615,000 tubal ligations
  • Over 17,100 vasectomies
  • Over 187,800 IUD insertions
  • Over 160,000 injectable contraceptives
  • Over 350,500 safe abortions

Through our robust sales and distribution network, we have improved access to much needed contraceptive products in some of the most underserved areas of India. In the year 2018, through our product sales, we have achieved 2.54 million CYPs. Since inception, we have sold:

  • Over 603 million condoms
  • Over 86 million oral contraceptive cycles
  • Over 4 million medical abortion combi-packs
  • Over 1.6 million emergency contraceptive pills
  • Over 1.5 million injectable contraceptives
  • Over 315,000 IUDs